LEGO Ambassador Network

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  • LAN - LEGO Ambassador Network - The plattform around which all the support and communication is centered. The LAN Program holds information on how to gain and maintain regognized status for LEGO User Groups and LEGO Fan Media.
    LAN - LEGO Ambassador Network - The plattform around which all the support and communication is centered. The LAN Program holds information on how to gain and maintain regognized status for LEGO User Groups and LEGO Fan Media.
    The LEGO Ambassador Network is a community network providing valuable dialogue and initiating activities of relevance for the mutual benefit of the RLUGs and the LEGO Group. PURPOSE To stimulate authentic brand advocacy at recognized LEGO® user-group-driven events in order to inspire and develop the builders of tomorrow.

    Network Stakeholders

    • The LEGO Group department of ownership
      • LEGO Community Engagement (CE)
    • Accountable manager
      • Senior Manager – AFOL Relations & Programs (ARP)
    • Participants:
      • Recognized LEGO user groups, represented by the RLUG Ambassadors
      • Recognized LEGO Fan Media, represented by RLFM Ambassadors
      • LEGO employees (LCE | LEGO Community Engagement department)
      • LEGO employees of relevance to the program

    Objectives

    1. To provide a central communication network for the LEGO Group and the RLUG/RLFM Ambassadors to: 1) collaborate and share information with the wider AFOL community, and 2) strengthen best practice sharing within the AFOL community.
    2. To provide a point of contact between the RLUG/RLFM and TLG in all support programs and related activities.
    3. To be task oriented, by having clearly scoped activities and discussions that benefit the TLG and the AFOL community. (Workgroup discussions)
    4. To provide valuable insight on ad-hoc business decisions and intelligence.

    Communication

    • The majority of the communication between RLUG/RLFM Ambassadors and TLG will happen through an online platform provided by TLG, the "LEGO Ambassador Network" or "LAN"
    • Workgroups will be managed by selected RLUG/RLFM Ambassadors and TLG representatives

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